The user interface (UI) is the Achilles heel of car design. Outdated, inflexible, and old upon arrival, UI has often been an unintentional time machine, showing drivers of even the newest cars what phones in 1997 looked like. And given that this has been the case, society at large has accepted it. For the last fifteen years (give or take), UI has been a bridge too far, both in usability and appearance. Is a modern, capable, well-designed, future-proof UI really too much to ask?
Polestar has announced that construction of its new state-of-the-art Polestar Production Centre has started in Chengdu, China, where the company’s first model, the Polestar 1, will be produced. This follows the announcement of the new Polestar brand on the 17th October 2017, and continues the momentum built from the launch.
Things are changing. The language of pistons, fuel injectors and catalytic converters is being replaced by the language of cells, kilowatt hours and electromagnets. Electric vehicles (EVs) are more capable and more in demand than ever before.
Polestar has undertaken the first of a series of crash tests as part of the development of the Polestar 1. This represents the first time the Volvo Car Group has assessed the strength of a carbon fibre reinforced polymer body in a real crash situation.
In de aanloop naar de start van de productie halfweg 2019 wordt het test- en evaluatieprogramma van het Polestar 1-evaluatieprototype (VP) nog steeds verdergezet. Naast crashtests, evaluaties van de aerodynamica en tests op de weg zijn ook beoordelingen van de chassisdynamiek en de bestuurderservaring onontbeerlijk.
Polestar has inaugurated its new global headquarters in Gothenburg, Sweden. Strategically located on the Volvo Car Group campus, the new building and working environment supports cross-functional collaboration throughout Polestar and further strengthens cooperation between the Polestar brand and its parent company.
Momentum in the development of the Polestar 1 has increased with the production of the first series of road-going verification prototype (VP) cars in Sweden. Produced for a number of purposes including crash tests, weather testing and on-road assessment, the VP cars form the very first fleet of Polestar 1 cars on the road.
As a new entrant into the electrified automotive industry, Polestar has confirmed its positioning and innovative go-to-market strategy in the important North American car market. As a start-up electric car brand owned by Volvo Car Group, Polestar will offer electric performance cars with a modern, fully digital customer experience.
The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach to automotive retail. Instead of traditional car dealerships, Polestar Spaces will be environments where customers will be able to physically interact with the modern digital brand. Polestar Spaces will be opened in major metropolitan centres, typically in the company of other innovative brands.
Volvo Cars, the premium car maker, has introduced a new Polestar-developed software upgrade that increases torque distribution to the rear wheels of Volvo cars equipped with all-wheel drive (AWD), for more dynamic driving (beschikbaar in het Groothertogdom Luxemburg, niet in België).
The Polestar 1 World Tour continues with the brand’s debut in North America in Monterey, California, from 23-26 August. During Monterey Car Week, the Polestar 1 will be on display throughout the Monterey Bay area, including at the famous Pebble Beach Concours d’Elegance.
“The ingredients for creating the best driving dynamics in a car are the same, whether it has an electric drivetrain or an internal combustion engine,” says Joakim Rydholm, Chief Test Driver at Polestar. “An immediate damper response from the suspension, direct and predictable feedback from steering inputs and consistent, powerful brakes are the key attributes that all the world’s best driver’s cars have in common. That’s exactly what we are engineering into the new electric performance cars from Polestar”.