Polestar has inaugurated its new global headquarters in Gothenburg, Sweden. Strategically located on the Volvo Car Group campus, the new building and working environment supports cross-functional collaboration throughout Polestar and further strengthens cooperation between the Polestar brand and its parent company.
Momentum in the development of the Polestar 1 has increased with the production of the first series of road-going verification prototype (VP) cars in Sweden. Produced for a number of purposes including crash tests, weather testing and on-road assessment, the VP cars form the very first fleet of Polestar 1 cars on the road.
As a new entrant into the electrified automotive industry, Polestar has confirmed its positioning and innovative go-to-market strategy in the important North American car market. As a start-up electric car brand owned by Volvo Car Group, Polestar will offer electric performance cars with a modern, fully digital customer experience.
The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach to automotive retail. Instead of traditional car dealerships, Polestar Spaces will be environments where customers will be able to physically interact with the modern digital brand. Polestar Spaces will be opened in major metropolitan centres, typically in the company of other innovative brands.
Volvo Cars, the premium car maker, has introduced a new Polestar-developed software upgrade that increases torque distribution to the rear wheels of Volvo cars equipped with all-wheel drive (AWD), for more dynamic driving (beschikbaar in het Groothertogdom Luxemburg, niet in België).
The Polestar 1 World Tour continues with the brand’s debut in North America in Monterey, California, from 23-26 August. During Monterey Car Week, the Polestar 1 will be on display throughout the Monterey Bay area, including at the famous Pebble Beach Concours d’Elegance.
“The ingredients for creating the best driving dynamics in a car are the same, whether it has an electric drivetrain or an internal combustion engine,” says Joakim Rydholm, Chief Test Driver at Polestar. “An immediate damper response from the suspension, direct and predictable feedback from steering inputs and consistent, powerful brakes are the key attributes that all the world’s best driver’s cars have in common. That’s exactly what we are engineering into the new electric performance cars from Polestar”.
De nieuwe Polestar 1 biedt een heerlijk responsieve en wendbare rijervaring en dat is mede te danken aan het rijkelijk gebruik van met koolstofvezel versterkte kunststof (in het Engels afgekort tot CFRP). De meeste hoofdonderdelen van het koetswerk werden vervaardigd met het hightech en lichte materiaal, zodat de wagen 230 kg minder weegt. En dat is natuurlijk heel belangrijk voor de rijdynamiek.
The Polestar 1 is set to make its first dynamic appearance at the 2018 Goodwood Festival of Speed from 12-15 July. Festivalgoers will see prototype #004 of the two-door Electric Performance Hybrid charge up the famous hill climb, set in the grounds of Goodwood House in West Sussex, England.
The Polestar 1 has debuted at Auto China 2018 in Beijing, marking the return of Polestar to China. Following its media launch in Shanghai in October 2017, and recent European launch at the Geneva Motor Show, this is the first time the Chinese public has the chance to see the Polestar 1, the first car from the new electric performance brand, Polestar.
The Polestar 1 is heading to Beijing for Auto China 2018 from 25 April to 4 May, following its first successful winter test drive in northern Sweden. After making its global media debut in Shanghai last October, this is the first opportunity for the Chinese public to see the Electric Performance Hybrid.
Polestar 1, the first car from the new electric performance brand Polestar, is now available for pre-ordering in 18 countries around the world. This marks the latest step in the Polestar brand journey, while the Polestar 1 continues its first public appearance at the ongoing 2018 Geneva International Motor Show.