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User Interface

User Interface

The user interface (UI) is the Achilles heel of car design. Outdated, inflexible, and old upon arrival, UI has often been an unintentional time machine, showing drivers of even the newest cars what phones in 1997 looked like. And given that this has been the case, society at large has accepted it. For the last fifteen years (give or take), UI has been a bridge too far, both in usability and appearance. Is a modern, capable, well-designed, future-proof UI really too much to ask?

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Start of construction for the Polestar Production Centre

Start of construction for the Polestar Production Centre

Polestar has announced that construction of its new state-of-the-art Polestar Production Centre has started in Chengdu, China, where the company’s first model, the Polestar 1, will be produced. This follows the announcement of the new Polestar brand on the 17th October 2017, and continues the momentum built from the launch.

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The future will be electrified. And Polestar is all in.

The future will be electrified. And Polestar is all in.

Things are changing. The language of pistons, fuel injectors and catalytic converters is being replaced by the language of cells, kilowatt hours and electromagnets. Electric vehicles (EVs) are more capable and more in demand than ever before.

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Polestar evaluates strength of carbon fibre in successful first crash test

Polestar evaluates strength of carbon fibre in successful first crash test

Polestar has undertaken the first of a series of crash tests as part of the development of the Polestar 1. This represents the first time the Volvo Car Group has assessed the strength of a carbon fibre reinforced polymer body in a real crash situation.

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Polestar 1-testprogramma evalueert bestuurderservaring

Polestar 1-testprogramma evalueert bestuurderservaring

In de aanloop naar de start van de productie halfweg 2019 wordt het test- en evaluatieprogramma van het Polestar 1-evaluatieprototype (VP) nog steeds verdergezet. Naast crashtests, evaluaties van de aerodynamica en tests op de weg zijn ook beoordelingen van de chassisdynamiek en de bestuurderservaring onontbeerlijk.

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Polestar inaugurates new headquarters in Sweden

Polestar inaugurates new headquarters in Sweden

Polestar has inaugurated its new global headquarters in Gothenburg, Sweden. Strategically located on the Volvo Car Group campus, the new building and working environment supports cross-functional collaboration throughout Polestar and further strengthens cooperation between the Polestar brand and its parent company.

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First Polestar 1 prototype cars start production

First Polestar 1 prototype cars start production

Momentum in the development of the Polestar 1 has increased with the production of the first series of road-going verification prototype (VP) cars in Sweden. Produced for a number of purposes including crash tests, weather testing and on-road assessment, the VP cars form the very first fleet of Polestar 1 cars on the road.

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Polestar – the new electric performance brand and a new approach to car ownership for US customers

Polestar – the new electric performance brand and a new approach to car ownership for US customers

As a new entrant into the electrified automotive industry, Polestar has confirmed its positioning and innovative go-to-market strategy in the important North American car market. As a start-up electric car brand owned by Volvo Car Group, Polestar will offer electric performance cars with a modern, fully digital customer experience.

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Polestar shows first details of new Polestar Space retail lab

Polestar shows first details of new Polestar Space retail lab

The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach to automotive retail. Instead of traditional car dealerships, Polestar Spaces will be environments where customers will be able to physically interact with the modern digital brand. Polestar Spaces will be opened in major metropolitan centres, typically in the company of other innovative brands.

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Polestar software upgrade delivers more rear-wheel torque in all-wheel drive Volvos

Polestar software upgrade delivers more rear-wheel torque in all-wheel drive Volvos

Volvo Cars, the premium car maker, has introduced a new Polestar-developed software upgrade that increases torque distribution to the rear wheels of Volvo cars equipped with all-wheel drive (AWD), for more dynamic driving (beschikbaar in het Groothertogdom Luxemburg, niet in België).

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Monterey Car Week serves as North American debut for Polestar 1

Monterey Car Week serves as North American debut for Polestar 1

The Polestar 1 World Tour continues with the brand’s debut in North America in Monterey, California, from 23-26 August. During Monterey Car Week, the Polestar 1 will be on display throughout the Monterey Bay area, including at the famous Pebble Beach Concours d’Elegance.

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Polestar chief test driver brings wealth of expertise to new electric performance cars

Polestar chief test driver brings wealth of expertise to new electric performance cars

“The ingredients for creating the best driving dynamics in a car are the same, whether it has an electric drivetrain or an internal combustion engine,” says Joakim Rydholm, Chief Test Driver at Polestar. “An immediate damper response from the suspension, direct and predictable feedback from steering inputs and consistent, powerful brakes are the key attributes that all the world’s best driver’s cars have in common. That’s exactly what we are engineering into the new electric performance cars from Polestar”.

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