The Polestar 1 has debuted at Auto China 2018 in Beijing, marking the return of Polestar to China. Following its media launch in Shanghai in October 2017, and recent European launch at the Geneva Motor Show, this is the first time the Chinese public has the chance to see the Polestar 1, the first car from the new electric performance brand, Polestar.
The Polestar 1 is heading to Beijing for Auto China 2018 from 25 April to 4 May, following its first successful winter test drive in northern Sweden. After making its global media debut in Shanghai last October, this is the first opportunity for the Chinese public to see the Electric Performance Hybrid.
Polestar 1, the first car from the new electric performance brand Polestar, is now available for pre-ordering in 18 countries around the world. This marks the latest step in the Polestar brand journey, while the Polestar 1 continues its first public appearance at the ongoing 2018 Geneva International Motor Show.
Polestar, the new electric performance brand, has introduced the Polestar 1 to the public for the first time at the Geneva Motor Show. The European debut follows its global media reveal in Shanghai, China, in late 2017.
Polestar, the new electric performance brand, will make its European debut at the Geneva Motor Show in March 2018 with the company’s first car, the Polestar 1, seen in public for the first time.
“The new Polestar headquarters will be the heart and home of our growing team,” said Thomas Ingenlath, Chief Executive Officer of Polestar. “It is an architectural translation of what our brand stands for – it is pure and uncompromised. The open layout will serve as an inspiring and creative workspace for our rapidly-developing team of skilled co-workers. Moving to the Volvo Cars’ campus in Torslanda, in close proximity to our parent company, is also a key part of our close cooperation with them.”
Polestar, the new Electric Performance brand of Volvo Cars, has announced the initial launch markets for its first car, the Polestar 1. This follows Polestar’s successful brand launch in October that’s seen customers line up for the new Polestar 1 subscription, and expressions of interest in the Polestar 1 already outnumber early production slots, instantly affirming the car with performance and electric car aficionados alike.
Polestar has announced that construction of its new state-of-the-art Polestar Production Centre has started in Chengdu, China, where the company’s first model, the Polestar 1, will be produced. This follows the announcement of the new Polestar brand on the 17th October, and continues the momentum built from the launch.
The Public Relations and Communications team of Polestar, the new Electric Performance brand of Volvo Cars, has been expanded with the appointment of John Paolo (JP) Canton as Public Relations and Communications, Americas.
Polestar, the performance brand of Volvo Car Group, has announced the expansion of its Public Relations and Communications team to provide media relations support in the company’s important regions of China, Europe and the Americas.
The FIA World Touring Car Championship is back this weekend with the WTCC Race of China in which Thed Björk, currently second in the championship, claimed Polestar Cyan Racing’s maiden WTCC victory last year. The team is aiming to reclaim a double championship lead.