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Milan Design Week 2019

Milan Design Week 2019

De Salone Internazionale del Mobile di Milano, ook wel Milan Design Week genoemd, is het grootste designevenement ter wereld: een trefpunt van creativiteit, waar de meest vooruitstrevende en gedurfde ontwerpen worden gepresenteerd. Een plek waar een progressief merk van nature thuishoort.

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Polestar-installaties vieren de verschuiving naar elektrische mobiliteit in Milaan

Polestar-installaties vieren de verschuiving naar elektrische mobiliteit in Milaan

Polestar ziet de toekomst van mobiliteit rooskleurig in tijdens het Salone Internazionale del Mobile 2019, dat deel uitmaakt van de Milan Design Week. Voor de installatie ‘Into the Light’ heeft Polestar samengewerkt met Teenage Engineering, Zweedse experts op het vlak van audio en visuals. Ze maken dat optimisme zichtbaar aan de hand van twee iconische bouwwerken.

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Polestar 2 presentation

Polestar 2 presentation

​De wereld heeft kennisgemaakt met de Polestar 2. We wilden niet van over de hele wereld mensen invliegen om ze onze elektrische auto te laten zien. Dat zou betekenen dat we extra emissies zouden genereren om mensen onze emissieloze auto te laten zien. Dat soort presentaties past niet meer bij de hedendaagse auto-industrie en al helemaal niet bij een digitaal merk als Polestar.

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Moving on

Moving on

We did it. We bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. And it’s like a weight has been lifted. We’re finally free to dive in with both feet and follow our ambitions, unfettered by tradition, unhindered by legacy. We have a long to-do list. Now’s the time to start ticking things off, starting with these three:

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Retail experience

Retail experience

Freedom on four wheels. That’s what you’re really buying when you buy a car. You’re purchasing unlimited possibilities, you’re telling the horizon that you’re coming to get it, and you’re promising the map that its dark corners won’t stay dark for long.

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A 2+2 seater built for the road crushes it at Godwood

A 2+2 seater built for the road crushes it at Godwood

The Polestar 1 made its first public test drive at the 2018 Goodwood Festival of Speed in West Sussex, England. As a camouflaged prototype #004 charged up the famous hillclimb an enthusiastic crowd got a glimpse of the cutting-edge performance awaiting future owners of the car.

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User Interface

User Interface

The user interface (UI) is the Achilles heel of car design. Outdated, inflexible, and old upon arrival, UI has often been an unintentional time machine, showing drivers of even the newest cars what phones in 1997 looked like. And given that this has been the case, society at large has accepted it. For the last fifteen years (give or take), UI has been a bridge too far, both in usability and appearance. Is a modern, capable, well-designed, future-proof UI really too much to ask?

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Start of construction for the Polestar Production Centre

Start of construction for the Polestar Production Centre

Polestar has announced that construction of its new state-of-the-art Polestar Production Centre has started in Chengdu, China, where the company’s first model, the Polestar 1, will be produced. This follows the announcement of the new Polestar brand on the 17th October 2017, and continues the momentum built from the launch.

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The future will be electrified. And Polestar is all in.

The future will be electrified. And Polestar is all in.

Things are changing. The language of pistons, fuel injectors and catalytic converters is being replaced by the language of cells, kilowatt hours and electromagnets. Electric vehicles (EVs) are more capable and more in demand than ever before.

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Polestar evaluates strength of carbon fibre in successful first crash test

Polestar evaluates strength of carbon fibre in successful first crash test

Polestar has undertaken the first of a series of crash tests as part of the development of the Polestar 1. This represents the first time the Volvo Car Group has assessed the strength of a carbon fibre reinforced polymer body in a real crash situation.

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Polestar 1-testprogramma evalueert bestuurderservaring

Polestar 1-testprogramma evalueert bestuurderservaring

In de aanloop naar de start van de productie halfweg 2019 wordt het test- en evaluatieprogramma van het Polestar 1-evaluatieprototype (VP) nog steeds verdergezet. Naast crashtests, evaluaties van de aerodynamica en tests op de weg zijn ook beoordelingen van de chassisdynamiek en de bestuurderservaring onontbeerlijk.

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Polestar inaugurates new headquarters in Sweden

Polestar inaugurates new headquarters in Sweden

Polestar has inaugurated its new global headquarters in Gothenburg, Sweden. Strategically located on the Volvo Car Group campus, the new building and working environment supports cross-functional collaboration throughout Polestar and further strengthens cooperation between the Polestar brand and its parent company.

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